Coming of Age Determines What Happens Next
—Benjamin Young was one of three partners that started Speed Infotech 20 years ago. Today, as part of the Dinglong Group of companies, Young has been promoted as the head of all imaging supplies for the whole group.
David: Companies within the Dinglong Group are celebrating key birthdays this year: Dinglong Chemical is 21, Speed and ReTech are both 20. What does this level of experience mean for buyers?
Benjamin: Our customers are the winners because having such industry experience means we have a deep understanding of how the industry ecosystem works and of the healthy growth trends. Having such in-depth insights allows us to create added value for our customers.
It also means we can be innovative and it gives us the confidence to be truly cooperative. In fact, we can now take the position to advocate these qualities at an industry level, not just as a company.
David: Given well-known brands like Dinglong Chemical, Mito, Printwell, Chipjet, Speed and ReTech, why should buyers view the Dinglong Group as a one-stop-shop solution?
Benjamin: We can genuinely provide an experienced, one-stop-shop solution for reman, new build, for ink, for toner and other imaging supplies. Dinglong uses its influence as a strength to put all the steps in place for a strong upstream supply chain to ensure consistent quality products to meet our customers’ needs. The most important is, we are the one-stop partner for all.
David: What did you achieve by taking team leaders from the various companies on a trek through the Gobi desert in 2021?
Benjamin: In no man’s land, the wind is all that you hear. The derert is all that you can see. It was an unforgettable opportunity to listen to your own heart and to your own soul. It has a profound impact upon you personally.
It also develops a sense of “the team.” Only by being connected can you conquer 88km in 3 days by hiking in such a desolate place. The Gobi desert pushed us to go beyond our imagination to truly grasp the relationship between the individual and the team. We discovered the truth: “One can go fast, but the team can go further.”
On this journey, the Dinglong Imaging and Printing business unit also examined its inner thoughts, and realized that the team and the customers are an integral part of “going further.”
David: Why have you been so publicly outspoken in warning Chinese manufacturers to stop the deadly price-wars?
Benjamin: Having a reasonable price constitutes a “crucial” part of the product. But it is not the full picture. Other “crucial” parts include quality and service if you are to satisfy your customers.
Low pricing with no limits will destroy the whole industry, not just one company. If you are forced to cut all your costs you cannot afford the best raw materials and R&D support and you end up settling on an ordinary product with ordinary results.
David: Having reached key birthday milestones what new level of responsibility does it place on you for the future of this industry?
Benjamin: As I said, we can use this valuable experience to advocate for industry innovation and cooperation.
- Dinglong pours innovation into the development of key components such as toners, chips, and rollers;
- Dinglong encourages fair competition and discourages malicious monopoly;
- Dinglong adds value for its customers;
- Dinglong insists on being a pioneer!
We initiate innovation and a healthy competition has always been at the core of Dinglong and always will be. ■
David Gibbons has 45 years of experience, knowledge and skills in business (management, consultancy, strategic planning) and communication (teaching, event management, fundraising, journalism, broadcasting and new/digital media—social, website, app development). He started and ran a successful cartridge remanufacturing business in Sydney and was also the Executive Officer of the Australasian Cartridge Remanufacturers’ Association for 7 years.
In 2011, Gibbons relocated to RT Media in Zhuhai, China where he has been a director responsible for strategic planning, senior management, event planning, marketing, broadcasting and magazine publishing on behalf of the global imaging supplies industry. He is certainly aware of the challenges of remanufacturing in China.
His other blogs include:
- Coming of Age Determines What Happens Next
- Mito Queen of Color Shares Market Insights
- Eric Zhang Shares His Vision for Ninestar
- The Challenges of Remanufacturing in China
- Can the Chinese Really Deliver What the Rest of Us Want?
- Using Chip Technology to Control Consumer Choice and Markets
- 5 Quick Questions: Investing in Your Supply Chain
- Are You the Missing Link in the Industry Chain Berto Asks
- 6 Quick Questions: E-commerce and the New Normal: Interview with Aaron Leon
- Bike Courier Services Boom in China During Coronavirus
- Meeting the Market’s Changing Demands: SCC Responds
- Dealing with Printer Firmware Upgrades: Megain’s Wang Hua
- Best Position Ever – Serving Customers During an Economic Slowdown
- Where were you in 2019? Everything is About to Change
- A Misplaced Australian in China – a different world view
- Have you seen the news?
- To Be? Or Not to Be? … But that’s NOT the Question
- What the Dickens? Americans used to abuse IP rights too.