Monday, May 29, 2023
How Important is Price when Building a Brand?
Mark Dawson argues much of the aftermarket toner cartridge industry has never understood branding.
Behind the Eight Ball
James Douglas says the OEM printer cartridge is innocent until proven guilty. Aftermarket cartridges are not afforded that luxury.
What Do You Know About Page Yield?
Do you know many other elements may affect the lasting time of your cartridges?
A Game Changer for Photo Printing – Pebble Paper
"While offering uncompromising quality, our calculations suggest our production costs are likely to be half of RC papers."
Tohita Gives Rare Insight to the Effects of the COVID-19 Pandemic
Despite these challenges, customers can be sure that products are carefully manufactured and shipped to them as efficiently as possible.
Sales: the Good the Bad and the Ugly
James Douglas says he cringes when he hears a retailer say, “I'll cross my fingers I won’t have an issue." They are doing their customers a disservice and the industry damage.
Remanufacturing the Customer’s Cartridges Instore
James Douglas says the general rule for remanufacturing in a store environment is "refill if it is quick and easy if it offers a low failure rate and a higher margin."
Selling the Same Cartridge With a Huge Price Difference
James Douglas says customers expect to pay less online but are happy to pay a little extra for in-store service, but when the online price is 1/3 of your price for the same product, your sales and reputation are at risk.
Short Term Gain for Long Term Pain
James Douglas says, "Cut the bull. It’s just us talking here. Be honest about your business and the way you make decisions. Are you just 'talking the talk' or are you 'walking the walk' when it comes to quality products?"
National Day Holiday Might Save China
The 8-day National Day holidays will see hundreds of millions travel for the first time following nine months of severe lockdowns which economists say could keep China out of going into recession.