My Word

Why We Should Support Global Recycling Day

Why We Should Support Global Recycling Day

Many still use recycled products because they are cheaper than the original new ones, and being green is just a bonus.
How Important is Price when Building a Brand?

How Important is Price when Building a Brand?

Mark Dawson argues much of the aftermarket toner cartridge industry has never understood branding.
Behind the Eight Ball

Behind the Eight Ball

James Douglas says the OEM printer cartridge is innocent until proven guilty. Aftermarket cartridges are not afforded that luxury.
What Do You Know About Page Yield?

What Do You Know About Page Yield?

Do you know many other elements may affect the lasting time of your cartridges?

A Game Changer for Photo Printing – Pebble Paper

"While offering uncompromising quality, our calculations suggest our production costs are likely to be half of RC papers."
Tohita gives rare insight to the effects of the covid-19 pandemic

Tohita Gives Rare Insight to the Effects of the COVID-19 Pandemic

Despite these challenges, customers can be sure that products are carefully manufactured and shipped to them as efficiently as possible.
Sales: the Good the Bad and the Ugly James Douglas

Sales: the Good the Bad and the Ugly

James Douglas says he cringes when he hears a retailer say, “I'll cross my fingers I won’t have an issue."  They are doing their customers a disservice and the industry damage.
Remanufacturing the Customer's Cartridges Instore

Remanufacturing the Customer’s Cartridges Instore

James Douglas says the general rule for remanufacturing in a store environment is "refill if it is quick and easy if it offers a low failure rate and a higher margin."
Selling the Same Cartridge With a Huge Price Difference

Selling the Same Cartridge With a Huge Price Difference

James Douglas says customers expect to pay less online but are happy to pay a little extra for in-store service, but when the online price is 1/3 of your price for the same product, your sales and reputation are at risk.
Short term gain for long term pain

Short Term Gain for Long Term Pain

James Douglas says, "Cut the bull. It’s just us talking here. Be honest about your business and the way you make decisions. Are you just 'talking the talk' or are you 'walking the walk' when it comes to quality products?"

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