Change or Die: Why Every Business Needs to Evolve

Change or Die: Why Every Business Needs to Evolve

Darren Turner tells his tale of his business' survival through tough economic times and changes to how consumers shop for printer cartridges.
What Lessons can Apple PanAm and Polaroid Reveal?

What Lessons can Apple PanAm and Polaroid Reveal?

Darren Turner considers exciting ideas and decisions by entrepreneurs some of which worked and others didn't.
Who Will We Sell To When the Machines Take Over?

Who Will We Sell To When the Machines Take Over?

In the race to embrace artificial intelligence (AI), Darren Turner reveals the impact leaves many questions unanswered.
How the Rolling Stones Found their Satisfaction

How The Rolling Stones Found their Satisfaction

Darren Turner says one of the greatest rock songs came about through a simple system you can use in business too.
Shake Up Your World the Murakami Way

Shake Up Your World the Murakami Way

Darren Turner says there's nothing fishy about them falling from the sky and there are business tips to be learned.
Lead your Team like Genghis Khan: an 11-step guide

Lead your Team like Genghis Khan: an 11-step guide

Darren Turner says that after you have secured the loyalty of your team all that is left to do ... is conquer the business world.
Growing Your Business Like Post-war America

Growing Your Business Like Post-war America

The lessons of post-war America can be applied to your business, and you too can pick the trends to determine which products to invest in and push or whether to take a more conservative approach.
Darren Turner The Matteo Ricci Strategy to Find Middle Ground

The Matteo Ricci Strategy to Find Middle Ground

Darren Turner says Ricci's strategy to create middle ground even when there was no demand for his product can teach us something about how to be successful in business.
Giving the Shirt Off Your Back for Quality Price and Ethics

Giving the Shirt Off Your Back for Quality Price and Ethics

Darren Turner gives the shirt off his back to explain how value is often confused and conflated with price, when, in fact, it refers to the worth of usefulness that something has.
Good Business Needs Good Writers Too

Good Business Needs Good Writers Too

I've learned to write stories when trying to engage with people and it takes some doing as printers, consumables and IT bundles aren’t usually exciting subjects to write or read about.