What Irreplaceable Benefits Trade Shows Can Offer You

Trade show, a seemingly tiresome and demanding task, may not pop up as the best marketing strategy for most businesses. Instead they would prefer more traditional approaches like advertising and word-of-mouth.

Still, statistics suggest otherwise: if executed properly, trade shows are among one of the marketing methods that deliver the highest returns of investment (ROI). Ask any industry veterans, and they will give you a similar answer: it’s difficult, if not impossible, to duplicate the benefits of a successful expo using other forms of outbound marketing.

Next time you plan to skip trade shows on your to-do marketing list, read the article first and learn about their irreplaceable benefits.

Engage Directly with Prospective Customers

Traditional outbound marketing may be challenging given that cold calls frequently go straight into voicemail inbox, making it difficult just to establish initial connection. This will not be the case in trade shows, where you can meet your prospective customers in person. It’s easier to turn down a random voice over the phone or internet, but communicating face-to-face increases the chance of positive feedback and active responses.

Admittedly, the majority of customers you met at expos won’t simply purchase your products or services at first sight. However, they will be more approachable in future correspondence, making your follow-ups more possible to be answered.

Keep Abreast of Industry Trends

At the heart of a trade show, it gathers all the latest innovations and developments in the industry. Exhibitors will not hold back to display their proudest solutions, most of which are game changers with major effects on the industry. On the contrary, as an audience, you are mostly welcome to browse through all these innovations freely and learn which direction the industry is headed.

In a competitive industry, keeping an eye of your competitors is always better than staying ignorant of what’s going on. Exhibiting at a trade show doesn’t just give you the opportunity to make new sales and connect with existing customers – it gives you the chance to look at cutting edge developments in your industry and the opportunities they create.

Close Sales on the Spot

It’s hard to be a salesperson – just think of the endless rejections you may face when making outbound calls. However, if we stand in the shoes of the purchasing managers who get the calls, things will immediately become understandable. When a purchasing manager is on the phone, they are very likely to be in the middle of other obligations and deals that they are already struggling to juggle. Distracted people are less possible to show interests in the sudden arrival of something promoted to them.

The atmosphere is different at a trade show. Recent studies indicate that almost half of attendees close deals at trade shows. Unlike traditional outbound marketing where rejection is the norm, trade shows serve as a platform for sales team to meet prospective customers who are more concentrated – since their sole task here is to locate deals.

Enhance Your Brand Visibility

If compared to other competition scenarios, trade shows are actually one of the few environments where you are exposed to the same amount of customers as your customers are, however their scales are. This makes them a valuable opportunity not just for direct sales and marketing, but for strengthening your brand and positioning your business as a leader in its industry.

From booth design and promotional materials to interactive displays and giveaways, trade shows offer an ideal platform for your company to gain momentum in building and boosting your brand, changing it from a John Doe to a recognized industry player.

Refine Your Sales and Marketing Strategy

Trade shows function as a live testing ground for refining your messaging and sales techniques. With hundreds of conversations taking place over a few days, your team has the opportunity to experiment with various approaches and instantly evaluate their effectiveness.

This immediate feedback loop allows you to optimize your pitch and lead generation strategies—not just for the current event, but for all future marketing efforts.

RemaxWorld Expo and RT VIP Imaging Expo

As a leader in the printing industry, Comexposium Recycling Times (C-RT) has been hosting prestigious expo events for years. From traditional open exhibitions to exclusive VIP expos, exhibitors and visitors can select their preferred trade show patterns.

The RemaxWorld Expo, the largest printing expo in the world, has been held annually since 2007 in Zhuhai, China—the world capital of printing consumables. It is a must-attend event for professionals who import, distribute, and purchase printers, copiers, ink and toner cartridges, components, machine parts, and software solutions.

The RT VIP Imaging Expo is an upgraded VIP opportunity for importers and big buyers to meet suppliers of printers, copiers and supplies. While using the traditional exhibition style as a footprint for face-to-face meetings, this professional, intense, one-day VIP event (in each city) focuses on the needs of regional markets and suits busy entrepreneurs and business people—both suppliers and buyers.

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What Irreplaceable Benefits Trade Shows Can Offer You