The Scary and the Scared
During disruptions, the scary side is better than the “scared side.”
Any industry going through a disruption based on evolutionary changes must accept that its journey to maintain relevance will be a scary road.
However, the traveller has two choices. They can choose to be stuck in the status quo, too scared to fight, or they can choose to scare others by facing and addressing the realities for needed change.
The status quo can only fight its shadows; they don’t have the muster to fight reality. But, unfortunately, their shadows will fade as the lights go out on all they held sacred, and the status quo will find themselves congregated in the darkness of complacency.
Being scared is not an excuse to coil into complacency. Instead, one should pull energy from what scares them and use that energy to become what scares the complacent.
In reality, those seeking progress will always scare those wishing to remain in the comfort of complacency. But, sadly, those fighting to remain comfortable often fool themselves that what’s comfortable is also relevant.
Remember, being scared is only the first step toward the unknown. Those who can look into what they fear will quickly discover that fear can be defeated. However, remember, during the battle to conquer fear, you will scare the hell out of those remaining status quo.
So, now go scare the complacent by turning off the light, confusing them as they fight their shadows.
See you on #theendofthedaywithray!
I will remind you, as I always do as I wind up, that status quo is the killer of all that will be invented. Don’t get stuck in the status quo.
Have you found this article, “The Scary and the Scared” helpful?
Ray Stasieczko is a forward-thinking and often controversial writer and speaker. You may not want to agree with everything he says, but you are compelled to read and listen. To do otherwise could spell doom.
He has called the imaging channel home for 30 years and served in various roles and has contributed nearly 100 articles to the industry’s publications. Ray has also spoken at the RT Media Summits in Cairo, South America and China. You can contact him and watch him on LinkedIn.
Read Ray’s other blogs:
- The Scary and the Scared
- Time to Call out HP Over its False Chip Claims
- Tough Words Konica Minolta Needs to Hear
- Colorless: The Day Businesses Stopped Printing in Color
- Is the Green Missing in HP Subscriptions? Join the conversation at LinkedIn
- Is A3 Market Share Relevant to Konica Minolta’s Future? NO
- The HP Trojan Horse to Capture Your Customers
- Xerox: Between the Digital and Physical Worlds
- ‘Five Years From Now’ Showed Up Early
- Meeting Standards Means Staying Relevant
- Thankfully My Doctor Wrote a Prescription Not My Obituary
- Business Opportunities Offered by this Pandemic
- That’s a Lot of Toner For a Market in Decline
- The Toner Wars Between Cartridge Suppliers
- When Will HP Write the Check to Xerox?
- The Imaging Channel is Not Alone in Needing Diversification
- Making Your Printer Consumables Business Profitable
- Are Acquisitions the Feel-good Drug in a Declining Market?
- Recognizing Disruption as a Creator and not a Competitor
- Managed Print Services is Not the Door to Managed IT Services