What is Content Marketing?

What is Content Marketing?

It is just what it seems: it is about marketing your content. Your content can be articles, blogs, social media posts, videos, and more. Choosing content is a strategic approach that gives you an edge over the competition. You are not blatantly promoting yourself, but instead subtly generating interest in your products. People like that nowadays, not the in-your-face approach to promotion.

What is Content?

Content can be text, images, videos, and more. Often we use the terms “articles” and “content” synonymously, but the content is not just limited to the text we publish. When we consider getting your content out to your audience, we address far more than the text.


We have social media marketing where we work to increase brand awareness and incite customer engagement.

On your website, you have a blog where you publish posts every week or month, and that’s another type of content marketing.

The latest trend of using videos to put across your message online is yet another type of content marketing.

And then there are case studies, infographics, presentations, and more that are all different types of content marketing. You have to choose the ones that are relevant to your industry and are proven to be able to entice your target audience.

A Strategy

First, know your audience. Once you define your target audience and know their behavior (like which social media channels they are on, what kind of posts they seem to prefer, and so on), that’s when you start planning your content marketing strategy. Do this too when analyzing your competition.

The key is to choose the right combination of platforms for your content marketing and then reap the benefits.

What You Need

Good content. Either you generate this content or hire someone to do it for you. But the content should be good, if not great.

A strong example of good content can be an article titled “How to Make your Printer live Longer” or “Ten Tips to Make your Printer Last Longer.” In this article, you will give the tips to make a printer last longer, while mentioning (subtly) how your product can help in doing so. Add a good attractive and relevant image to support your text, and voila! You have a great article to publish as part of your content marketing strategy.

Let’s talk more about how content marketing can build your business in my next column. Stay tuned!


Ankitaa Gohain Dalmia rtmworld Measure the Success of Your Digital Marketing EffortsRT Media is very honored to have Ankitaa Gohain Dalmia providing support to improve our website and digital platforms. Her work has helped lift our engagement with the global printer equipment and supplies industry. We were the No. 10 industry ranked website (out of the top 10 industry sites) and her training, site development and coaching has moved us consistently into the top 3 sites. We also engage better with you, our audience on social media and newsletter platforms as well.

Ankitaa is a digital marketing strategist. With proficiency in web design, search engine optimisation, social media marketing, content development and image management, she drives highly successful digital marketing campaigns for individuals and brands worldwide.

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