Top 4 Elements to plan your Digital Marketing Strategy

Top 5 Tips to Succeed with Digital Marketing

Top 5 Tips to Succeed with Digital Marketing

As we start any new year, we try to figure out how we can make our lives better. On this note, let’s discuss the 5 things you can do to boost your digital marketing efforts for this new year.

Top 5 Tips to Succeed with Digital Marketing rtmworld

Here are my top 5 tips to succeed with digital marketing in 2018:

  1. Strategy and Analysis

Analyze what you have done so far, and what’s working for you. Look at what the analytics tools are telling you. Then, plan how you can replicate and maybe boost your success rate.

If your analytics results are grim, start from scratch – look into my next point!

  1. Spy on the Competition

Don’t try to re-invent the wheel. Look at your local competitors. Extend your analysis to domestic competitors. Then go international. Keep tabs on what they are doing, how it’s done, what’s working and what’s not.

  1. Focus on Website Experience

Don’t assume your website visitors know their way around your website. Mark the path you want them to take with clear-cut action buttons. Focus on providing a good online experience. Your visitors should be able to fulfil the purpose of their visits.

  1. SEO

It’s easy to focus on design and ignore search engines because the work involved is massive. But you can’t ignore search engine optimization in 2018 because of the advent of Voice Search. Optimize your content to be visible as per Text as well as Voice Search.

  1. Social Media Marketing

More rich media will put you on the map. Podcasts, infographics, videos are the way to go.

These top 5 tips will help you achieve your marketing goals this year. And once you have a good hang on these, you can go beyond and try tactics like Influencer Marketing, SERPs, etc.

What do you think?


Ankitaa Gohain Dalmia rtmworld Measure the Success of Your Digital Marketing EffortsRT Media is very honored to have Ankitaa Gohain Dalmia providing support to improve our website and digital platforms. Her work has helped lift our engagement with the global printer equipment and supplies industry. We were the No. 10 industry ranked website (out of the top 10 industry sites) and her training, site development and coaching has moved us consistently into the top 3 sites. We also engage better with you, our audience on social media and newsletter platforms as well.

Ankitaa is a digital marketing strategist. With proficiency in web design, search engine optimisation, social media marketing, content development and image management, she drives highly successful digital marketing campaigns for individuals and brands worldwide.

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1 reply
  1. Logan Torres
    Logan Torres says:

    Great read regarding the various tips and aspects in order to perform well with the usage of digital marketing for continued business success. Thanks for this.


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