Competing in a Digital World rtmworld

Competing in a Digital World

Competing in a Digital World for Those Reaching New Buyers

Competing in a Digital World rtmworld

Access to virtually unlimited sources of information allows buyers to research their options independently of a salesperson. This is a fundamental shift in behavior that carries dire consequences for businesses that fail to provide content responsive to the buyer’s research.

Buyers will no longer give up their time to meet with salespersons representing companies who fail to qualify themselves online with content that addresses their research. Furthermore, they will not do business with companies that fail to eliminate friction points which develop when information and knowledge aren’t consolidated into software systems, so they can be shared with all stakeholders.

In an industry that has generally been slow to embrace digital platforms and implement integrated information technology systems designed to enhance the value proposition and convert exponentially increasing volumes of data into actionable business intelligence, there is a rapidly increasing risk of irrelevance.

The combination of market shrink and customer churn as buyers locate alternative sources represents an existential threat likely to eliminate many independent resellers in the office products and business equipment channels.

It is rapidly becoming futile to try and compete in a digital world with analog work practices.


Ankitaa Gohain Dalmia rtmworld Measure the Success of Your Digital Marketing EffortsRT Media is very honored to have Ankitaa Gohain Dalmia providing support to improve our website and digital platforms. Her work has helped lift our engagement with the global printer equipment and supplies industry. We were the No. 10 industry ranked website (out of the top 10 industry sites) and her training, site development and coaching has moved us consistently into the top 3 sites. We also engage better with you, our audience on social media and newsletter platforms as well.

Ankitaa is a digital marketing strategist. With proficiency in web design, search engine optimisation, social media marketing, content development and image management, she drives highly successful digital marketing campaigns for individuals and brands worldwide.

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