Print-Rite Pelikan Partners with Data Direct in the UK
As predicted by CEO Steve Weedon, Print-Rite Pelikan (PRPS) continues to find new partners and channels around the globe. PRPS sets to disrupt the industry with its world-class Pelikan branded consumable products and loyalty recognition.
On March 10, 2021, PRPS announced a new partnership with Data Direct to distribute quality printer cartridge supplies to many hundreds of dealer businesses in the UK. In 28 years, Data Direct boasts a scalable and diverse supply chain infrastructure with large UK-based warehousing.
Steve Weedon (pictured) said, “Partnerships are all about the opportunity and the people you want to work with, making it a win-win for everyone, including end-user customers, and that is why this new partnership is very satisfying.”
Jason Doran (pictured), General Manager Sales & Marketing, Print-Rite Europe Ltd said, “When we met Data Direct, we were struck not only by the energy and enthusiasm shown for the brand but also by the business strategy and ambition of the team to move this project forward. Data Direct understands the market, the channel and the logistics of this industry really well and we feel totally confident in working with them to ensure the Pelikan brand becomes the number one alternative brand to OEM products in the UK and Ireland.”
Brand Loyalty Rewards
Peter Cowan (pictured), Data Direct’s procurement director said, “This is another exciting addition to our growing portfolio of brands. The package from Pelikan is impressive – with significant end-user activity and a rewards programme that will create demand through the chain. As brand loyalty and trends in consumption change, Pelikan from Data Direct will also attract new users looking for relevant eco-based products and also solutions for when working from home.”
As part of the partnership, resellers and end-users can join the “Pelikan brand Rewards Club” where each product, including the new bio-based cartridge range, have rewards points attached to them. Those purchasing a Pelikan branded product can claim loyalty points which can then be used to purchase a wide variety of gifts and benefits from the Pelikan brand Rewards Club online catalogue.
“Join thousands of other businesses and organisations across Europe who are already using bio-based cartridges in their printers to save money and even more importantly, to help reduce their impact on the environment,” said Weedon. “Customers can register free of charge online at www.pelikan-rewards.com.”
According to Weedon, the company’s objective is for Pelikan branded imaging consumables to grow globally in markets that have not been focused on before. Recently the company announced its intention to market its products in Russia, the Middle East, South Africa and Cyprus. “The Pelikan business model offers a new and very different approach that increases reseller margins allowing them to make more cash profit and also get rewarded with bonuses, rebates and, reward points as they grow,” he said. “This is an OEM approach, now mirrored by PRPS using the iconic Pelikan branded range of imaging consumables. This unique approach to non-OEM sales is generating renewed optimism and excitement in a very tough Reseller aftermarket environment.”
The Pelikan brand was established in 1838 and has over 183 years become synonymous with reliability, dependability, and trustworthiness. The brand is unique in that it has instant end-user recognition and has a passionate following.
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