Cartridge World France to Distribute Print-Rite Pelikan Brands
Cartridge World France has been appointed as an authorised non-exclusive distributor of Print-Rite and Pelikan branded printer cartridges in French-speaking regions.
Steve Weedon (pictured), CEO of Print-Rite Pelikan Solutions GmbH and Print-Rite Europe Limited says this will provide local sales and marketing support for dealers and resellers following the recent closure of the Pelikan office in Paris.
“I am very happy to have come to a new arrangement with Cartridge World France quickly, that enables us to continue providing the products and services to customers in the region,” Weedon said. “Cartridge World France has a strong reputation in the market place and meet all our criteria as an ethical business operator to allow us to authorize the company as our distributor.”
“The Pelikan brand delivers high quality and high levels of brand recognition with end-users and dealers across Western Europe, the Americas and a number of other important regions. The brand itself was established in 1838 and has over 182 years become synonymous to stand for reliability, dependability and trustworthiness. The brand is unique in that it has instant end-user recognition and has a passionate following.”
Weedon added the Pelikan’s brand objectives for imaging consumables is to grow globally and this announcement is a key step to achieving the goal for French-speaking customers. He said the Pelikan brand offers a new and different approach where dealers can increase their average selling prices, make more cash profit and get rewarded with all kinds of bonuses, rebates and of course, Pelikan Points as they grow. “This is what the OEMs do and it works. That will be the approach for Pelikan and honestly, that’s what’s getting the industry excited”
According to Weedon, partnering with Cartridge World France SARL makes a lot of sense for both parties. “They hold the master franchise license for Cartridge World in France and this alliance means that their Franchisees will benefit from having direct access to the PrintRite range of products and the Pelikan brand. Our distribution centre in the Netherlands will be able to get products to those Franchisees quickly and this whole arrangement will be of benefit to them as well as the other dealers and resellers in France who we want to work with.”
Paul Callow (pictured), Director General, Cartridge World France SARL commented, “We are very pleased with this agreement. PrintRite is well known for high-quality products and now by being part of the same family we will be able to work together to benefit our core business which is supporting and growing our network of Franchisees.
“The Pelikan range is important in France and their new Bio-Based products, which significantly lowers CO2 footprint and ticks all the boxes for discerning customers wanting eco-friendly cartridges, is a real breakthrough. Having direct access to that product range will be incredibly helpful for our Franchisees.
“The set up at Cartridge World France head office is perfectly designed to support and supply dealers in France who are looking for high-quality new-build and remanufactured products, so this partnership is a win-win for all concerned”.
- Callow Teams Up with Lexmark to Cut Red Tape
- Print-Rite Pelikan Paris Office Closure Explained
- Print-Rite Pelikan Set to Sizzle with New Bio-based Cartridge
- Pelikan Bio-based Printer Cartridge Set to Sizzle
- Weedon Takes Over at Print-Rite Pelikan
What’s you’re take on this story, “Cartridge World France to Distribute Print-Rite Pelikan Brands” and how it might impact sales of aftermarket supplies in France? Add your comments below or join the conversation on social media.