Resellers and End-Users Enjoy Print-Rite Pelikan Cartridge Rewards
With offices in London and Dublin, TradeSupply is ready to go to market with the Print-Rite Pelikan printer cartridges as part of a new partnership announced on October 19.
“I am extremely pleased to partner with TradeSupply, who is well respected in both Ireland and the UK,” said Steve Weedon (pictured). “They understand the market and are serious about building a partnership for the long term, with our Pelikan branded products.”
According to Weedon, the Pelikan brand delivers high quality and high levels of brand recognition with end-users and dealers across Western Europe, the Americas and other important regions. The brand itself was established in 1838 and has over 182 years become synonymous to stand for reliability, dependability, and trustworthiness. The brand is unique in that it has instant end-user recognition and has a passionate following.
“We recently launched a programme in the UK to find a small number of new strategic partners to help us launch this iconic brand,” said Jason Doran (pictured)—General Manager Europe, Sales & Marketing, Print-Rite Europe Ltd. “It can be a real challenge to find a good partner where the chemistry and inter-personal relationship is just as important as the business model itself. When we met TradeSupply we were struck not only by the energy and enthusiasm shown for the brand but also by the business strategy and ambition of the team to move this project forward. TradeSupply understands the market, the channel and the logistics of this industry well and we feel totally confident in working with them to ensure Pelikan becomes the number one alternative brand to OEM products in the UK and Ireland.”
As part of the partnership, resellers and end-users can join the Pelikan brand Rewards Club where each product, including the new bio-based cartridge range, have rewards points attached. When a Pelikan branded product is purchased, loyalty points may be claimed and used to purchase a wide variety of gifts and benefits from the Pelikan brand Rewards Club online catalogue. Thousands of other businesses and organisations across Europe are already using bio-based cartridges in their printers, saving money and more importantly, helping to reduce their impact on the environment. To find out more or to register free of charge and claim your 200 bonus reward points visit www.pelikan-rewards.com.
The Pelikan brand’s objective is for imaging consumables is to grow globally. The Pelikan brand offers a new and different approach where dealers can increase their average selling prices, make more cash profit and get rewarded with all kinds of bonuses, rebates and of course, Reward Points as they grow. This is what the OEMs do and it works. This is our approach and that’s genuinely getting the industry excited.
Mark Greene, Sales and Marketing Director of TradeSupply, added: “We are excited to partner with PRPS and the Pelikan brand range of consumables and look forward to expanding the market for both Ireland and the UK. We are especially delighted to have the opportunity to introduce the new bio-based cartridge range to our resellers as these products align perfectly with our commitment to the consideration of the environment whilst executing our business activities. We also look forward to teaming with the Rewards Club to incentivise and reward our loyal customers.
Resellers wanting to know how they can get onboard should email Jason Doran requesting more information.
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