Zhono Microchips IP and Kid Safe - Berto chips in

Zhono Microchips IP and Kid Safe – Berto chips in

Zhono Microchips IP and Kid Safe – Berto chips in

Zhono Microchips IP and Kid Safe - Berto chips in

Zhono is a Chinese-based company that works hard to redesign and develop microchips that both respect the intellectual property of the original design and also make sure it does not infringe, or “steal” the original work.

This means it has to invest resources, both financial and time to find solutions.

RT Media dedicated a full issue of its ImagingWorld magazine to Zhono and you can download a copy of that for free.

Safety is an issue of paramount importance for Zhono. It guarantees its aftermarket microchips are “safe” to use and “safe” from any legal challenges by original manufacturers. It also operates a “safe” place for the children of its employees requiring on-campus support.

Berto had some fun pulling all the “safe” ingredients together for this month’s cartoon.

What is intellectual property?

Intellectual property, also known as IP, is the lifeblood of every organization. It didn’t use to be. As a result, now more than ever, it’s a target, placed squarely in the cross-hairs by anyone wanting to cash in on someone else’s property and legal rights.

Your company’s IP, whether that’s patents, trade secrets or just employee know-how, may be more valuable than its physical assets.

IP can be anything from a particular manufacturing process to plans for a product launch, a trade secret like a chemical formula, or a list of the countries in which your patents are registered. It may help to think of it as intangible proprietary information. The World Intellectual Property Organization’s (WIPO’s) formal definition of IP is creations of the mind—inventions, literary and artistic works, symbols, names, images and designs used in commerce.


Berto sees redCartoon #99  Zhono Microchips IP and Kid Safe – Berto chips in

Last month’s Berto cartoon #98: Quick Fix for Company Financial Woes – Berto sees red

Who is Berto? And where can you see more of his work?  Click here.

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