Berto sees red

Quick Fix for Company Financial Woes – Berto sees red

Quick Fix for Company Financial Woes – Berto sees red

Quick Fix for Company Financial Woes - Berto sees red

The phrase “being in the red” originated with bookkeepers that—before computers—recorded income in black ink and expenses in red ink in their ledgers.

At the same time, the expression “in the black” is used to refer to a company’s profitability and current financial health. This expression is also rooted in accounting history when accountants updated financial data in their books by hand using black ink.

These expressions have carried over and, based on how you record your personal finances or how a business keeps its books, “being in the red” means you have more bills and expenses than money to pay them. Most of us have been in that spot at some time in our lives. Some seem to dwell there longer than others.

Magenta is one of the colors used in printers. Most printers use cyan (C), magenta (M), yellow (Y), and black (K) ink or tomner instead of the primary colours we learned in grade school: red, blue, and yellow. Why? The answer has to do with how light is absorbed/reflected by the ink on the paper compared to how light is emitted from a light or displayed on a screen.

The CMYK color model (also known as process color, or four color) is used in color printing and is also used to describe the printing process itself. CMYK refers to the four ink plates used in some color printing: cyanmagentayellow, and key (black).

So, as you can see, Berto has some fun with the simpleton who thinks he can easily solve the company’s financial woes.


Being Black and White About Color - BertoCartoon #98 Quick Fix for Company Financial Woes – Berto sees red

Last month’s Berto cartoon: Being Black and White About Color – Berto

Who is Berto? And where can you can see more of his work?  Click here.

0 replies

Leave a Comment

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.