Print is Not Dead - Berto Read About it Online

Print is Not Dead – Berto Read About it Online

Print is Not Dead – Berto Read About it Online

Each month, Berto discusses the topic for the next cartoon with the editorial team. He has been doing this every month for 12 years now. Invariably, at least once a year, the topic of “Is print dead? will be discussed. He has just sent me his latest cartoon on this topic. It’s very cheeky!

Many industry veterans have pointed out that all the technologies have existed for more than 14 years that could kill printing in the office. And yet it remains an indispensable tool despite the digital surge. It seems others agree.

The tactile nature of printed documents offers unique benefits that digital mediums can’t replicate. Tangibility fosters comprehension, aiding in focused reading, information retention, and collaborative discussions. It also bridges diverse work styles and preferences, accommodating those who thrive with physical materials.

Berto has captured this thought in his cartoon this month.

Print is Not Dead - Berto Read About it Online

Printing in the office might seem like an antiquated practice in our digital age, but its relevance and importance persist. Here’s why printing in the office is far from dead:

  1. Tangible Accessibility: Despite the digital revolution, some information is better processed and understood in print. Having physical copies allows for easy access, sharing, and annotation, especially in collaborative environments where different learning styles or preferences exist.
  2. Security and Control: Printing sensitive documents can enhance security by limiting digital exposure. Controlling physical copies reduces the risk of unauthorized access or hacking compared to digital files.
  3. Professionalism: In many industries, physical documents maintain a level of professionalism. Printed materials like reports, proposals, or presentations can impress clients, investors, or partners more than digital counterparts.
  4. Ease of Reading and Retention: Studies suggest that people often comprehend and retain information better when reading on paper rather than screens. Printing important documents aids in better absorption and understanding, leading to improved productivity and decision-making.
  5. Backup and Redundancy: While digital backups are essential, having hard copies serves as an additional layer of redundancy. In cases of technological failures, having printed documents can be a lifesaver.
  6. Legal and Compliance Requirements: Many legal and regulatory frameworks still demand physical documentation for contracts, records, or compliance purposes.
  7. Visual Aids and Creativity: Printing facilitates the creation of visual aids like posters, infographics, or charts that can be crucial in presentations, meetings, or marketing materials.
  8. Environmental Considerations: Contrary to popular belief, modern printers are more energy-efficient, and advancements in paper production come with a reduced environmental impact. Sustainable printing practices, such as using recycled paper or duplex printing, can minimize the environmental footprint.
  9. Remote Working Needs: Even in the digital era, many remote workers require hard copies of documents, especially when internet access is limited or when they need physical copies for meetings or presentations.
  10. Customization and Convenience: Printing allows for customization, such as personalized stationery, business cards, or brochures. Additionally, the convenience of having a physical copy on hand for quick reference cannot be overstated.
  11. Technological Advancements: Printers have evolved significantly, integrating with cloud services, offering wireless printing, and implementing advanced security measures. They continue to adapt to modern office needs, making them a valuable asset in any workplace.

While digitalization has undoubtedly transformed office workflows, printing still holds its ground due to its unique advantages, contributing to a holistic and versatile work environment. It’s not about replacing digital solutions but rather integrating printing into a balanced and efficient workflow.

Loaded with New Product Opportunities - Berto Heads HomeCartoon #127: Print is Not Dead – Berto Read About it Online

Berto’s previous cartoon #126: Loaded with New Product Opportunities – Berto Heads Home

Who is Berto? And where can you see more of his work?  Click here.

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