183-year-old Brand Improves its Customer Online Experience

183-year-old Brand Improves its Customer Online Experience

183-year-old Brand Improves its Customer Online Experience

183-year-old Brand Improves its Customer Online ExperienceThe Pelikan brand, which was established in 1838, has totally revamped its website to help customers find printing supplies more efficiently and easily.

The brand is one of the oldest brand names in the world and has become synonymous with reliability, dependability, and trustworthiness.

Consumers and dealers across Western Europe, the Americas and several other major regions know it delivers high-quality products for the office and home.

For this reason, the Print-Rite Pelikan Solutions team based in the UK and Europe have worked hard over many months to launch a new Pelikan website to provide a better user experience. It includes a webshop to provide online shoppers across the globe with premium quality products at remarkably affordable prices.

“We’ve listened to our customers and our primary goal during the redesign process was to create a more valuable, user-centric and responsive resource across all platforms and devices,” said Anne-Marie Watkins, Marketing Manager for Print-Rite Europe. “We wanted to focus on making it easier for our users to learn and locate valuable information about our company and our industry not only at their desk but on mobile devices as well.”

The new-look website is available in French, German, Dutch and English. According to Watkins, other languages will follow.

A new OEM printer search feature allows browsers to find the specific replacement cartridge needed a whole lot quicker. The website offers savings of up to 25% on cartridges that are pitched as being a perfect replacement to the OEM.

Also included within the new platform is the Rewards Club where each Pelikan branded product, including the new bio-based cartridges, include Rewards Club points. Each time you purchase a Pelikan branded product, loyalty points may be claimed and then used to purchase a wide variety of gifts and benefits from the Rewards Club. According to Watkins, thousands of businesses and organisations across Europe are already using Pelikan branded bio-based cartridges in their printers to save money and even more importantly, to help reduce their impact on the environment.

We hope you enjoy our new look! www.pelikan-printing.com

Headquartered in Hong Kong, the Print-Rite group has established itself as the top tier manufacturer of remanufactured and patent-safe compatible imaging products for copier, laser, inkjet, ribbons and imaging component parts. The brand is unique in that it has instant end-user recognition and has a passionate following.

For further information, Anne-Marie Watkins can be contacted at annemariew@printrite-eu.com



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