Kicking a Goal for Remanufacturing —Berto visits the World Cup
Such events are a great opportunity for sponsorship, and Berto also took the opportunity to raise the profile for remanufacturing right at the moment when a goal is kicked and the crowd is on its feet.
Every four years, the world comes together for the biggest sporting event on the planet, the FIFA World Cup. Marketing based on sports events has been popular for a long period of time, and the trend has become increasingly robust compared with previous years. During FIFA World Cups, both brands related to sports, such as Nike and Adidas, as brands non-related to sports, such as Coca-Cola, McDonald’s, Amazon, and Durex, are busy launching a series of World-Cup themed marketing activities through digital marketing channels. From the perspective of corporate brand marketers, the World Cup is, without doubt, a golden opportunity for marketing activities. It was estimated that more than 1 billion people watching the 2014 tournament final in 2014 and 3.4 billion people globally watched the tournament in 2018
Berto #16: June 5, 2014, Berto visits the World Cup with Brazil’s Dante Bonfim Costa Santos (Dante)
Last month’s Berto cartoon: Aftermarket Lobbies Government and Media: Berto
Who is Berto? And where can you can see more of his work? Click here.