Berto

Our in-house cartoonist, Berto, lives in Santiago, Chile and has been poking fun at our industry every month since 2011.
Berto Shocked: Free Printer When You Buy a Cartridge

Berto Shocked: Free Printer When You Buy a Cartridge

With the price of supplies, the printer OEMs can almost afford to give away the printer, so long as you continue to purchase their expensive supplies to feed it.
Berto Looks For a Printer That Just Prints

Berto Looks For a Printer That Just Prints

With the increased demand for printers during the pandemic, Berto muses that newer printer models have a huge range of features and printing is almost taken for granted.
Printers Galore Meet Berto's Every Need

Printers Galore Meet Berto’s Every Need

Specialty printers are becoming available for every use imaginable so RT's popular cartoonist Berto gets his hands on thermal, blueprint, inkjet, braille, 3D, laser, fingernail, wide-format, photo and label printers.

Improving Standards – Berto Pours it On

Standards and testing are important for the Aftermarket. We're talking about quality. Provable, repeatable quality. But is everyone helping to raise the bar, asks Berto?

Is Working from Home More Productive? Berto’s Not So Sure

Is working from home more productive? Research reveals it can be depending on how well set up you are to deal with distractions. Berto is not so sure.
Coronavirus blows up in his face rtmworld

Coronavirus Blows Up in His Face – Berto’s cheap cartridges

Coronavirus blows up in his face - no it's just toner and Berto ought to stop using cheap cartridges that lack quality and production standards.

Berto Dons a Face Mask to Beat Coronavirus and Toner Dust

Popular RT Imaging World cartoonist, Berto, puts on a face mask in the printer cartridge factory to beat the coronavirus and toner dust.
best way Go green Berto rtmworld

The Best Way to Go Green – Berto saves the environment

The definition of going green varies from one person to another depending on the level and extent to which they wish to care for the environment.
Xerox Makes Hostile Bid Berto rtmworld Xerox Invented the Darn Thing

Xerox Invented the Darn Thing – Starkweather Remembered

Xerox invented the darn thing. Berto remembers Gary Starkweather who invented the laser printer at Xerox and the news that Xerox is bidding for HP.
Changing a printer cartridge Berto rtmworld

Changing a Printer Cartridge – the intern lends a hand

If you need something done as simple as changing the office printer cartridge, many ask a young person who's not afraid to lend a hand with technical tasks.

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