What was the Original Intention of Establishing the G&G Brand?
The G&G brand was established at the same time Ninestar was founded. Its vision was for it to become the most trusted, eminent, affordable high-tech service provider in the global printing supplies industry.
To date, G&G has brought the best images to over 200 million end-users worldwide with an OEM-like printing experience. Its mission continues to want to help people work for their best image by making printing simple, reliable, affordable and sustainable through innovation, efficiency, and respect to people.
I had a talk with Eric Zhang, General Manager of Ninestar to learn more about its G&G brand. Below is what Eric has to share.
What can partners and users expect from G&G?
Have another look at the G&G logo: you will see a pair of hands holding tightly together. This represents the firm and everlasting relationship Ninestar has built with our partners. We value every partner and we work towards having every customer for a lifetime.
How important is the environment?
Many ask why we choose penguin as our mascot and branding image. Well, penguins live in the Antarctic where the climate has been changing and bringing challenges to the survival of these lovely creatures. We want to demonstrate our leadership on the environmental front. The image of the emperor penguin reminds us all, as suppliers, distributors and end-users alike, to be environmentally friendly.
To this end we have been implementing a strategy to reduce our carbon footprint and this is why we offer a reliable, safe, premium range of “reman” alternatives coupled with our “going green” recycling program.
*This article, “What was the Original Intention of Establishing the G&G Brand?” is also published on pages 9 of RT ImagingWorld magazine which can be downloaded for free.
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