Hanging On For Service – Berto wants to give up
Caring for the customer should be the number one priority for those offering supplies to consumers—if you are not delivering, consumers will go and find a better customer experience with your competitors.
How do our customers really feel about wait time in a phone queue? Do they really think that you mean it when you say “your call is important to us”? How do customer expectations align with reality? According to research, they do not align very well. And this matters greatly to our businesses.
Customer experience is on pace to exceed price and product as the number one differentiator for companies, according to a new Gartner Study. This will be the battlefield on which we strengthen or weaken our competitive advantage. For business leaders today, it is important to understand what customers think a long wait time is and how those wait times impact the bottom line.
Berto #63: April 5, 2018: Hanging On For Service – Berto wants to give up
What is your response to this month’s Berto cartoon? Please add your comments
Last month’s Berto cartoon: Zapped by Laser Printer Again – Berto gets up to mischief
Who is Berto? And where can you can see more of his work? Click here.