

Big trend impacting society is a shift away from ownership of objects to more value on experiences.
Lying and cheating are considered to be socially acceptable means to get to the top—so long as you don’t get caught!
Lift your heads and see what is really going on: patent-safe compatibles are legitimate, have better quality and provide greater profits!
Customer service is how you retain customers.
Everything is driven by consumer perception, expectations and demand.
Caring for the customer should be the number one priority for those offering supplies to consumers—if you are not delivering, consumers will go and find a better customer experience with your competitors