5 Questions: Challenges and Opportunities Confronting SCC
Challenges and opportunities provide focus according to Juan Carlos Bonell who talks exclusively to RT’s David Gibbons about Static Control’s focus and future.
Gibbons: How have market needs and demands changed over the past 35 years and how has Static Control (SCC) responded?
Bonell: To be continuously successful, you must adapt your business over time to meet the needs of your customers. Static Control has a proven history of embracing this concept.
We started by selling static shielding bags, and through the connections and relationships we made with our customers from the imaging industry, our representatives learned what other products would be helpful to our customers. In response, we opened the imaging division and continually released new products based on their needs and the evolving technologies of the industry.
Every step of the way, we listened to our customers. Years ago, our customers asked for cartridges that delivered a higher level of performance than that which was currently available at the time. We evolved to meet their needs and now we are the only full-range supplier of both components and premium cartridges. We continue to have ongoing conversations with our customers to see what their businesses need to succeed.
Gibbons: What are SCC’s key initiatives as you look towards 2023?
Bonell: This year, 2022, we have focused a lot on what we call the W series, which are the cartridges and component solutions used in the latest HP and Canon printers. We expect demand for this line of products to grow for years to come because the printer placement is high.
We are always bringing modern technologies and lines of products to our customers based on their needs and requests. For instance, we have added more products to our copier/A3 line of products including some replacement Canon and Ricoh cartridges. Additionally, we have also updated our e-commerce platform to make it easier for our customers to order online or submit a help request.
Gibbons: To what extent is SCC committed to remanufactured products and where might there be a growth opportunity for this range of products?
Bonell: We have a deep commitment to supporting remanufacturers globally. We feel remanufacturing is having a renaissance in Europe and emerging markets. Components have been the foundation of our company since the beginning, and we will continue to offer the best toners, chips, drums, blades and parts to the market.
We are continually developing new system solutions.
Our own remanufactured cartridges use the very same component that we sell. We offer a true one-stop solution for customers, so when they want to remanufacture the cartridge themselves, they have access to the same components.
If they want to have the ease of buying an already remanufactured cartridge without having to find a core or learning how to disassemble and reassemble, we provide a premium, remanufactured solution. This way we offer our customers choices to decide what mix works best for their businesses.
Gibbons: In what ways was Ninestar’s acquisition of the SCC an opportunity for growth?
Bonell: Becoming a part of the Ninestar group led to increased production in our manufacturing facilities. It has also led to collaboration in research and development between our organizations, which has helped increase the speed to market for new products.
Gibbons: What areas of research and development is SCC currently engaged in and how does this contribute to the strengthening of the global aftermarket?
Bonell: Research and development of the latest solutions are key for strengthening the aftermarket. Offering an alternative to the OEM that delivers optimal performance is one way that our customers can win new business. Our toner and component engineers are leading the way to develop the best components and at the same time, using that knowledge to provide the best cartridges in the industry.
There is no other aftermarket supplier that approaches the cartridge as we do. We understand the electrophotographic process and the synchronicity between all the interior components that provide a premium level of printing performance. It is how the OEMs create their own new products, and it is how we do too.
Juan Carlos Bonell chairs the executive team which has been running Static Control in 2022. Others on the team are Elizabeth McKee (General Counsel, SCC), Neil Head (Chief Financial Officer) and Morry Mao (Chief Operational Officer).
Bonell’s experience in the imaging industry is unique. His relationship with Static Control began as a customer while serving as General Manager of Componentes de Colombia. At the heart of Static Control is the customer, and Bonell never forgets that.
“My experience as a customer gave me true insight that Static Control does everything possible to help businesses around the world grow their imaging business. It has continually evolved to meet the needs of the industry and will continue to do so for years to come. The product catalogue has continued to expand to ensure people have what they need to be profitable,” said Bonell.
Bonell joined Static, initially as an account executive for the Mexican market, eventually rising in the ranks to become the vice president of international sales, where his team have been responsible for sales and growth for Latin America, the Middle East, Eastern Europe, and other regions of the world.
“Static Control is a great company with dedicated and hard-working employees always willing to improve and support the company operations. I am fortunate to work with such a group of enthusiastic people and I am sure Static Control will continue to provide the premium products that businesses have relied on for more than three decades,” he added.
In his spare time, Bonell enjoys spending time with his wife and their three children, along with his furry child, a golden retriever.
To celebrate Static Control’s 35th anniversary:
- Download RT ImagingWorld Magazine and read it for free.
- Tricia Judge: “Static Control: Industry Champion”
- Beth McKee, General Counsel, Static Control: “5 Questions: General Counsel Quizzed About SCC’s Future.”
- Juan Carlos Bonell, Chairman, Static Control— “5 Questions: Challenges and Opportunities Confronting SCC”
- Shannon Parrish—Static Control’s Passionate Vision for the Future”.
- Chris Nichols, Product Manager of Static Control: “Static Control’s Relentless Pursuit of Innovation.”
- Berto cartoon: “Controlling Static – Berto gets Stuck on Static.”
- In his editorial, RT Publisher David Gibbons said, “Static Control was there at each turn, innovatively providing new solutions to keep my business going.”
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