Print-Rite Challenges Others for the Russian Market
Office Assistant, which claims to hold a leading position in the sale of printers and imaging supplies in the Russian market has announced it is launching the Print-Rite brand in the country.
The company is also an official distributor of other well-known international brands such as Pantum, Static Control, G&G, CET, and Cactus. As of On October 27, 2022, it has become the exclusive distributor of Print-Rite products in Russia as well.
According to Roman Samoilov (pictured), the company’s General Director, Print-Rite brand consumables are in the middle price category while possessing premium quality. A range of toner cartridges will be presented to the market covering around 80% of items in demand. The largest number of commodity positions (more than 100) are for HP printing devices; more than 80 are for Xerox devices; over 65 are for Canon devices. Also Office Assistant has available in stock Print-Rite brand cartridges for Kyocera, Samsung, Ricoh, Konica Minolta, and Brother printing devices. The packaging of the new brand will be localized according to Russian legislation; the technical support will be provided by Office Assistant service centers and the company’s partners.
According to Business Inform, Print-Rite is a transnational corporation, its products being supplied to more than 150 countries. The company produces a whole range of components for compatible cartridges: toner, OPCs, chips, etc.
All Print-Rite branded products have more than 3200 registered patents. The in-house research center and the company’s own scientific designs allow it to continuously enlarge the range of supplied products to satisfy the actual needs of its customers globally. The compliance with ISO 9001, ISO 14001 and IECQ QC 080000 standards also confirm the commitment of the company towards the protection of the environment and the strict control of the presence of dangerous chemicals in its products.
Dr Stanislav Malinsliy, general director of BUSINESS-INFORM—an information agency based in Moscow, interviews Roman Samoilov about Russian sanctions and building a brand with Print-Rite.
You can also follow the conversation on Linkedin.
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