OEM Appoints New Distributor for Australia

Alloys has been appointed as the national distributor of the hardware of Lexmark’s award-winning printer and MFP in Australia.

The new distributor is a Melbourne-based Australian IT distributor with over 30 years of experience in value-added distribution. According to ChannelLife.com.au, Alloys features distribution centers as well as product demonstration showrooms in various cities in Australia, including Melbourne, Sydney, Brisbane and Adelaide.

Lexmark expects that the deal will offer the resellers more choice in securing Lexmark hardware supplies. Innes Thomson, General Manager of Lexmark Australia and New Zealand, comments that Alloy has helped build a track record of success in serving their supplies customers with focused approach and strong commercial acumen.

“At Lexmark, we are extremely pleased about the next chapter in our strategic relationship with Alloys,” said Thomson. “With our award winning range of products featuring state-of-the-art technologies, Alloys’ expertise gives Lexmark partners more choice in sourcing the right solutions for their customers.”

CEO of Alloys Paul Harman also acknowledges the significance of extending their partnership with Lexmark, “As Australia’s specialist Printing and Technology distributor, it is important for Alloys to be able to offer the full range of Software and Printing solutions from key players in our specialist market,” said Paul Harman, CEO of Alloys.

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