Distribution Rights Expanded in Middle East for HP Supplies

With six years of established alliance with HP, Mitsumi Distribution now has been authorized as HP supplies distributor for the Middle East region.
According to it-online.co.za, the authorization will see Mitsumi’s East African distribution rights to include the UAE, Oman, Bahrain, and Yemen.
With the partnership, Mitsumi will provide the entire range of HP Supplies in the Middle East and will further strengthen HP’s channel ecosystem, expand its customer base, provide better service inventory and delivery, and training/support to resellers in these markets.
Mikhail Voronov, PPS supplies distribution business manager, Africa at HP, says: “Innovation at HP is not just about products, but about processes–With Mitsumi’s experience and commitment, we are confident that this strategic partnership will help us deliver our business objective to better reach our resellers and customers. We look forward to a more successful partnership with Mitsumi.”
Mitesh Shah, MD of Mitsumi Distribution, comments: “HP and Mitsumi have always had a strong partnership; expanding our rights not only reflects the vendors’ but also the markets (resellers and stakeholders) confidence and trust in Mitsumi. We will continue to work with HP to realize their business objective; ensuring every option is available to our resellers and customers.”
Mitsumi operates in 10 Middle East and African countries, distributing a wide range of products covering PCs, notebooks, mobility, data center, storage, hardware, services and telecommunication products from various well-known vendors.

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