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Selling the Same Cartridge With a Huge Price Difference

March 12, 2021/0 Comments/in My Word /by James Douglas

James Douglas says customers expect to pay less online but are happy to pay a little extra for in-store service, but when the online price is 1/3 of your price for the same product, your sales and reputation are at risk.

The Matteo Ricci Strategy to Find Middle Ground

March 9, 2021/0 Comments/in Business Tips /by Darren Turner

Darren Turner says Ricci's strategy to create middle ground even when there was no demand for his product can teach us something about how to be successful in business.

Getting the Price + Quality Formula Right

February 26, 2021/2 Comments/in Keeping Up /by Steve Weedon

Steve Weedon shares the story of Gerald Ratner who lost $1B in 10 seconds and asks if cartridge retailers are getting the Price, Quality and Value equation right in their businesses.

Using Chip Technology to Control Consumer Choice

February 25, 2021/0 Comments/in Just A Minute /by David Gibbons

The OEMs are digging deeper to find ways to discredit the aftermarket and win a bigger slice of the market. HP now claims aftermarket cartridge chips may be a gateway for hackers. Really? Come on.

Staff Confidence is the Key to Business Success

February 19, 2021/0 Comments/in Out of Africa /by Stuart Lacey

Many suppliers employ sales staff who speak polite English but have no idea about the company or its products and assume you want a cheaper price than what you paid last time. "Doom," says Stuart Lacey.

A Tale of Two Suppliers: Quality vs Price

February 18, 2021/0 Comments/in As I See It /by Dennis Haines

I was so brutally honest about our strengths and weaknesses my nickname became “Honest Den." And it stuck. And I have lots of stories to tell.

The HP Trojan Horse to Capture Your Customers

February 11, 2021/0 Comments/in End of the Day with Ray /by Ray Stasieczko

Controversial industry commentator Ray Stasieczko has just figured the HP A3 devices sitting in your customers' offices may very well be sharing data with the OEM that could end up disrupting your business.

Short Term Gain for Long Term Pain

February 9, 2021/0 Comments/in My Word /by James Douglas

James Douglas says, "Cut the bull. It’s just us talking here. Be honest about your business and the way you make decisions. Are you just 'talking the talk' or are you 'walking the walk' when it comes to quality products?"

Berto Discovers What Shocks Buyers Most About Suppliers

February 7, 2021/0 Comments/in Berto /by Berto Valenzuela

RT's resident cartoonist, Berto, goes onto the factory floor to experience the first-hand tension between quality and price. Is this the same experience buyers have all over the world in the pursuit of "value"?

Giving the Shirt Off Your Back for Quality Price and Ethics

February 7, 2021/0 Comments/in Business Tips /by Darren Turner

Darren Turner gives the shirt off his back to explain how value is often confused and conflated with price, when, in fact, it refers to the worth of usefulness that something has.