Xerox India Rolls Out New MFPs

Xerox India unveiled new multifunction printers (MFPs) in the A3 and A4 categories for small- and medium-sized (SMB) organizations. It has developed an aggressive Go-to-Market strategy to tap this segment in the top 200 cities in the country.

Mr. Vipin Tuteja, Executive Director, Technology Channel & International Business at Xerox India, remarked, “We are excited to introduce these new printers in the Indian market. The printing requirements of small and medium businesses are very different from large enterprises. They are looking for high quality printers at affordable price points to address their needs and our new range of printers are especially designed keeping that in mind. Streamlined performance, ease of use and compact design make our printers attractive for the SMB segment.”

Under the A3 category (11.7 x 16.5-inches), Xerox released advanced, high-performance oriented mono MFP, WorkCentre 5019 and 5021. These printers offer excellent durability, reliability and consistent output quality through a large volume.

In the A4 category (8.3 x 11.7-inches) the company launched Phaser 3040 printers and WorkCenter 3045 multifunction printers. These printers are designed for durability, maximum productivity at minimal size and higher performance at a lower price. These printers are also energy efficient and provide outstanding print resolution by using advanced technology, Hi-Q LED. Besides, they come with Xerox EA toner. This toner fuses at much lower temperature, resulting in more energy saving and reduced CO2 emission.

Vipin claimed that India is one of the fastest growing SMB nations.