InfoTrends Provides Office Vertical Market Opportunity Analysis

InfoTrends is pleased to announce a new study entitled Office Vertical Market Opportunity Analysis by Core Based Statistical Area.  This study will provide office equipment and supplies vendors, paper mills, managed service providers, software vendors, and channel players with a robust data tool, market survey, and detailed analysis to enable strategic planning for channel coverage and market segmentation by vertical industry and company size.

The U.S. office document industry signaled an increased focus on paper intensive industries in 2012 with many of the market leading OEM suppliers and channel businesses aligning their organizations and go-to-market strategies to identify and address print, paper intensive applications, and workflows respectively. This is a reflection of the mature state of the document output market. Growth in this industry requires taking market share from competitors. However, mature markets also mean entrenched competitors often have long established distribution channels. As a result, taking share requires developing new ways to align strategy with distribution channels and to find new ways to segment the market.

This study will size and analyze the A3/A4 multifunction and single function hardware installed base, print volume, and pages captured by MPS contracts by Core Based Statistical Areas, business sectors, and size of business establishments. The analysis will be based on a robust foundation of market research capability and data resources that include:

Actual hardware usage statistics and government data statistics

Database and user interface functionality from the InfoTrends Strategic Mapping Application product that enables channel analysis of dealer/VAR/system integrator statistics by geography within the U.S.

Comprehensive quantitative survey research by vertical industry

Over 20 years of market sizing and forecasting within the office document output market