IDC: Growth of HCP Market Across MEA

IDC: Growth of HCP Market Across MEA

IDC: Growth of HCP Market Across MEA

IDC: Growth of HCP Market Across MEAIDC reported growth of hardcopy peripherals (HCP) market in both units and value across the Middle East and Africa (MEA).

According to Worldwide Quarterly Hardcopy Peripherals Tracker, the region saw a total of 5.71 million units shipped, valued at US$2,255.52 million, marking a 3.7% year-on-year increase in units and a 5.2% increase in value. Notably, Inkjet and color laser device contributed to the majority of shipment, while the mono laser segment saw a decline.

Major markets in this area, including Saudi Arabia, the UAE, and Türkiye, all experienced overall growth in various segments. Kenya, Ethiopia and Nigeria, in particular, recorded an even more significant surge in HCP device shipments, driven by aggressive expansion strategies of local vendors. However, decline in demands has been observed in South Africa as a result of economic constraints, high unemployment rates, and power shortages.

Regarding performance of different brands, HP and Canon, ranking respectively first and second in market share, together accounted for almost 80% of the HCP market’s shipment in the MEA. Epson, benefiting from the robust sales of its ink tank products, secured the third position.

Sharon Rono, a research analyst at IDC, believed the growth of MEA market was due to the digital transformation after the pandemic. “Small and medium-sized businesses across Africa increased their levels of technology spending in 2023 and we expect demand from these customers to remain resilient despite the ongoing economic challenges,” In response to a more saturated printing market, vendors chose to develop digital printing technology as a method to enrich product portfolios and reach more users, added Samar El-Sayed, research manager at IDC.

The prosperity of MEA’s printer market invites more to explore. Importers, distributors and buyers who are interested can seek to learn more about MEA through the RTMworld VIP Imaging Expo in Lagos, Nairobi and Dubai, which is approaching soon this April. For free VIP tickets to the expo, please contact Gustavo Molinatti at



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