Fuji Xerox Expects Growing Demand in China

Fuji Xerox expects the growing demand in China to improve its oversea sales performance, as ill effects from a flat Chinese economy and bilateral tensions fade.

The company expects sales in China to increase by 20% in the current fiscal year ending March 2014.

President Tadahito Yamamoto said in an interview in Singapore, “The value of printer and copier technology is declining in Japan. Most customers tend to want to become less paper-reliant. As the world’s second-largest economy, China has to take the lead in revenue growth so that Fuji Xerox, which earns about 60% of its revenue in Japan, can cut the domestic share of total revenue to 50% by the end of this fiscal year.”

And he held that China really needs business solutions and services, as well as low-end office devices. “Even high-end machines sell better there than in Japan,” the executive said.

According to the latest available figures, sales in the Greater China region, including Hong Kong, contributed about 6% of Fuji Xerox’s fiscal 2011 revenue of ¥996 billion (US$10 billion).