Fellowes partners with Vanguard
Office supplies vendor Fellowes is to form a new strategic commercial partnership with US rep firm Vanguard Sales Group.
Effective 1 November, Vanguard will cover the entire western region including the mountain states and represent all Fellowes product categories in the independent dealer and superstore channels.
Vanguard Sales Group was formed from the recent merger of Godfrey and Atherton Rep Groups and is headed by Nick Aronis.
VP/GM of Fellowes Americas Channel Sam Richardson commented: “I am very encouraged with Nick and his team at VSG as they have shown tremendous capability and support to Fellowes, our focus on top-line results and spending our most valuable moments in front of top channel partners and the consumer delivering superior value and performance.”
The partnership is expected to drive Fellowes’ new ‘wellness solutions’ in the expansive line of sit stands, air purification and workspace management while maintaining growth across its core product categories.
It will launch several of its newest product and service innovations in both the core and expansive channels within the coming months.