New Distributor Authorised

Originally written by Aasha Bodhani and published at

Xerox Emirates Appoints Redington Gulf as Authorised Distributor

Xerox Emirates is expanding its channel network and SME sector reach in the UAE as it appoints Redington Gulf as its authorised distributor.

Under the new partnership, Xerox Emirates will expand the reach of its portfolio in the SME segment by accessing Redington Gulf’s network of IT resellers and supply chain facilities.

Additionally, Redington Gulf will be able to broaden their portfolio of IT offerings with Xerox’s A3 office entry-level Multi-Function Printers and Xerox Scanners. Xerox Emirates will also offer training programs, special offers and incentives which will benefit Redington Gulf and its reseller network.

Chris Govier, general manager at Xerox Emirates, said: “Our partnership with Redington Gulf will have a direct impact on SMB businesses in the region. We recognise that the small and medium businesses’ space is growing and our goal is to ensure that this sector is strongly supported with relevant technology offerings.


“Redington Gulf has a wide reach of IT Resellers and System Integrators and partnering with them helps us to capture every opportunity in the fast growing SMB space.”

Ashish Bharti, president, Redington Gulf-Volume Division (Middle East), added: “The addition of Xerox to Redington’s brand portfolio will enable us to provide a more comprehensive set of solutions to our channel partners in both Single and Multi-function printing device segment.

“Redington will conduct channel awareness and recruitment programs to increase market share of Xerox in the reseller channel across UAE. We are hopeful that with our extensive channel reach and powerful brand equity of Xerox, the reseller channel will be able to offer a wider range of printing solutions to their customers.”




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