Xerox to Reward Partners with Program Upgrades

Originally written and published at news.xerox.com

Xerox Enhances Channel Partner Program for IT Solution Providers

Xerox has launched a streamlined channel partner program for IT solutions providers that rewards partner loyalty. The enhancements are a key component of Xerox’s strategies to target IT solutions providers through a program which is simple to understand, promoting growth and offering robust sales incentives.

Selling print devices and services are an untapped revenue source for tens of thousands of IT solutions providers that comprise a large portion of the overall U.S. channels market. Xerox wants to help these partners find new customers by offering or expanding print and workflow solutions to current customers.

“Xerox aims to seize a greater share of the market of IT solutions providers  and we see print as both an offensive and defensive sales strategy for our partners,” said Pete Peterson, senior vice president of Global Channel Strategy in Xerox. “We solicited feedback from the IT solutions providers community and responded with an enhanced program that leverages our award-winning product portfolio and provides more consistent and predictable profits for partners.”

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