Fuji Xerox to Embark on Transformational Change

Fuji Xerox is planning to shift its business focus to services and software, as well as expand its Asia Pacific market.

According to Tadahito Yamamoto, Fuji Xerox‘s Chairman of the board, both business execution and management strategies will also need be transformed to facilitate the overall shift. Previously, the company had focused on strengthening its core multifunction printer (MFP) and production printing businesses, but now the time was ready to strengthen the services side.

To meet the needs of the transformational change, the company renewed its management structure. Yamamoto will mainly responsible for long-term growth strategies as a chairman, while Hiroshi Kurihara, the newly elected president, will concentrate on day-to-day business execution. Kurihara plans to boost Fuji Xerox’s corporate structure with the aim of making it more global and customer-oriented.

Fuji Xerox has experienced a continuous growth for the past five years, with an approximate 4.7% compound annual growth rate in its operating margin from 2009 to 2014. According to executive vice president Katsuhiko Yanagawa, the company’s growth strategy is based on having a mix of a horizontal global business strategy and a localized approach that is optimized for each market it operates in.

Yanagawa said, “By horizontal, I mean having a direct sales strategy with a global account-based marketing and a global product lineup; while being localized means that we still have local account-based marketing and a product and service lineup that follows different market conditions.”

To increase its presence in the existing markets, Fuji Xerox has moved beyond its established markets in Asia Pacific and is targeting two emerging markets in Myanmar and Cambodia.

To help accelerate Fuji Xerox’s plans to reach the region more with its software and services, the company has recently announced the establishment of the Fuji Xerox Innovation Office, a new research base in Asia Pacific that began operations on Oct 1.

The new center will collaborate with Fuji Xerox’s existing two research facilities: Fuji Xerox R&D Square in Yokohama, and FX Palo Alto Laboratory Inc. in California.

The aim of the innovation center is to work on technologies that will eventually resolve current and future business challenges, company officials had said then.

It has also launched a new Tier-3 data center that it said was designed to meet the emerging needs of businesses for industry-specific solutions and cloud-based IT infrastructures, and which is aimed at businesses in both emerging and high-growth industries.

Source: www.digitalnewsasia.com/

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