Winner of 2015 BTA Channel Choice Award Unveiled

Global aftermarket toner cartridges and dealer solutions provider MSE Technologies LLC (MSE), has been awarded the BTA Channel Choice award for Remanufactured Cartridges successively for two years.

According to BTA, the competition results are based on the online ballot to all of its dealer members and some dealers outside of its membership. The dealers are asked to assess their primary and secondary line hardware vendors in crucial performance categories, and to rate vendors in the two additional award categories, namely, remanufactured cartridges and third-party leasing.

Luke Goldberg, SVP Sales and Marketing in MSE, expressed his pleasure and promised the company will always “commit to providing a true alternative to OEM consumables and to continuing investment into technology, innovation, and engineering”.

Ron Hulett, BTA President, explained, “BTA’s annual Channel’s Choice awards program, which began in 1989, provides dealers with a means of recognizing and honoring those vendors that are the most supportive of the dealer channel, Through the years, we have honored a number of deserving vendors for their outstanding product lines, exceptional levels of performance and dealer support.”

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