UK Company Firmware Guarantee Available in Market

On September 17, RT Media reported that many claimed HP’s recent printer firmware update had locked them out. Later, a UK based cartridge retailer contacted RT Media and announced the launch of ‘Firmware Guarantee’.

INKredible.co.uk told RT Media their ‘Firmware Guarantee’ can avoid further frustration caused by similar firmware updates.

As revealed, the guarantee assures customers that they can replace purchased cartridges free of charge (as soon as updated stocks are available) if their cartridges become unusable due to a firmware update.

INKredible.co.uk’s General Manager Tom Coley explains: “Last week saw many of our customers simply unable to use their printers, and looking to us for help. As soon as we were made aware of the issue we contacted all affected customers and offered refunds or replacement cartridges that would work with the new firmware. What shocked me the most was how surprised our customers were that we adopted this approach. We have introduced the ‘Firmware Guarantee’ today to get rid of any uncertainty and give customers confidence that using our Aftermarket consumables is not a gamble.”

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