UK Cartridge Business Shares Cartoons with Customers

A cartridge supplier has found a way to keep in touch with their customers during August—one of the quietest months for the printing supplies industry.

My Total Office Solutions—which incorporates Cartridge World East Lancashire, in the UK, is sending out post cards featuring RT Media’s popular cartoonist, Berto.

The ‘Stay Close Program’ will place an industry relevant cartoon on the front of the postcard along with contact details. On the other side of the card, next to the customers address details and stamp is a key message for that month.

During August, My Total Office Solutions is running a ‘Buy 1, Get 1 Half Price’ promotion, on aftermarket cartridges.

Darren Turner, Managing Director of My Total Office Solutions said “It’s a simple idea—maybe too simple. We want to keep our brand in front of potential consumers. Maybe we are number 2 or 3 on their list. This strategy will help keep us in front of them on a regular basis so that we can become their number 1 choice.”

Last year, Turner invited RT Media to visit his UK operations, and not long after that Berto drew a cartoon (left) about an MOT garage scene to go with a relevant press release.

Turner approached RT Media again, saying, “We want a cost effective way of communicating with our existing customers every month.”

RT Media and MT Office Solutions have worked out all the necessary permissions to use Berto’s cartoons. David Gibbons, Director of RT Media, commented. “We are always willing to get involved in projects with Darren and his team. He is a very forward thinking entrepreneur and not afraid to try new things.”

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