New Brand and Logo Released

The market was teased about a new branding and logo strategy by Laboratory, LLC (BLI) and its recently acquired industry analyst group, InfoTrends.

The new brand—Keypoint Intelligence (KI)—will combine the two companies. The new market intelligence company will provide market insights and responsive tools to clients in the digital imaging industry. It combines the evaluation and testing of BLI with the market research and strategic consulting of InfoTrends. Both companies claim that the new KI will offer clients enhanced efficiency and expert knowledge at every stage of a product’s life cycle.

Gerry Stoia, CEO of KI, believes they are even better positioned to help their clients make every decision with confidence. “While customers have shown great loyalty to both Buyers Lab and InfoTrends, we felt the combined company needed a new identity—one that reflects the power of our union and the comprehensive scope of services we provide.”

“Our new double diamond mark represents the two companies coming together,” said Deanna Flanick (Chief Revenue Officer) in terms of the new logo. “The vibrant orange spot where they overlap indicates a ‘Keypoint,’ one of the many deep insights that only we can provide.”

Both BLI and InfoTrends, will continue as product lines under the KI name.