Lexmark Signs Deal with Russian Distributor

According to Channel EMEA, Russian distribution Merlion has officially signed a distribution deal with Lexmark, under which Merlion will offer Lexmark’s entire product range.

Dmitry Vinogradov, Director of Merlion’s distribution division, revealed that Merlion has sold Lexmark products since 2006 with increasing demand from partners and stable sales growth. He commented, “Lexmark products are distinguished by their high quality and reliability, innovative design and strong print management systems…We are excited about this new stage in our relationship with Lexmark. Becoming an official distributor, Merlion will make every effort to achieve effective cooperation with Lexmark.”

Lexmark expects the new partnership will help extend its reseller channel in Russia, increase sales and improve customer service.

Emmanuel Jan, General Manager at Lexmark Russia, said: “Merlion serves a large network of dealers working with corporate clients and we are confident that this new relationship will be successful for both parties. Merlion will play an important role in driving sales of Lexmark products in Russia and increasing our market share.”