Kyocera Aims at 20% MFP Market Share in India

According to Business Standard, Kyocera Document Solutions India (Kyocera) has announced its plan to achieve an 18% to 20% share of the Indian multi-function printer (MFP) market over the next five years.

Managing Director K. Swethanarayan said, “Primarily, major corporates and the government segment are expected to deliver this above-the-market growth. The recently-launched low-end printer and MFP lineup, too, is expected to add to this growth.”

Swethanarayan pointed out that the Indian A3 MFP market is growing at 9-10% year-on-year and Kyocera is growing at 40%. Also, the share of color MFPs took up only 10% of the total market, while this sector commands more than 50% in places like Hong Kong and Australia. Swethanarayan deems this to be an opportunity to “grow phenomenally in India”, as long as the products are made affordable.
In addition to aiming at Rs 5 billion (about USD$81 million) by 2015, Swethanarayan revealed that “the company would be launching data management solutions and cloud printing software in the domestic market in January 2014”. Plus, Kyocera will roll out a new range of high-end color and mono MFPs—from 18 ppm (pages per minute) to 55 ppm—in the Indian market next month.

Established in March 2008, Kyocera Document Solutions India (formerly known as Kyocera MITA India) was a wholly-owned subsidiary of $3.5-billion Japanese technology giant Kyocera Document Solutions Inc.