HP to Disrupt Copier Segment

HP Inc. has launched a wide range of powerful A3 multifunction printers (MFPs), reinventing business printing with simplicity, reliability, serviceability, and security.

According to HP Inc., the full portfolio of A3 MFPs include 3 PageWide models and 13 LaserJet models. Highlights of the technology breakthroughs in HP’s A3 MFPs include:

*World-class print security across devices, documents and data;

* Advanced monitoring based on cloud and big-data analytics to predict service and supply needs;

* Affordable color to drive adoption and economics.

For decades, the copier category has lacked the disruptive innovation needed to drive service efficiency, protect against security breaches and deliver cost-effective color. HP Inc. expects that its advanced next-generation portfolio of A3 MFP printing solutions will shake up the US $55 billion copier segment.

Enrique Lores(Pictured), President of Imaging & Printing, HP Inc., said, “The complexity of traditional copiers makes repair and maintenance too inefficient for our partners and customers. By leveraging our superior printing technology, we can change the status quo with next-generation A3 multifunction printers that improve the overall customer and partner experience while also serving as a springboard for growth in managed print and document services. This is what we mean by reinventing printing.”

The announcement was made at HP’s Global Partner Conference. Also at the conference, HP Inc. announced a definitive agreement to acquire Samsung’s printer business at a price of $1.05 billion.

More information about the release at www8.hp.com/

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