Fuji Xerox Expands in Emerging Asia Pacific Market

Fuji Xerox claims to be the first office equipment OEM to begin direct business operations in the emerging Cambodian market.

According to Fuji Xerox Asia Pacific Pte Ltd, it has been delivering multifunction devices and printers in Cambodia via local dealers and Fuji Xerox Vietnam. The new branch will target the sales of production printers in foreign companies, as they require greater support in print application, and offers direct sales and services related to office business solutions.

As an ASEAN Member State, Cambodia’s market growth is expected to accelerate, so Fuji Xerox hopes to fully utilize this opportunity by establishing a local presence.

Masashi Honda, president of Fuji Xerox Asia Pacific, said, “Over the past decade, we have actively increased the servicing of our dealer base in Cambodia through our Vietnam operations and it is now opportune for Fuji Xerox to establish a ground presence in this dynamic country to better serve our customers. The opening of our direct sales operations in Cambodia will enable us to provide a more comprehensive product and solutions line-up to better provide value to our customers, demonstrating Fuji Xerox Asia Pacific’s commitment to placing our customers at the center of our business.”

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