Epson Upgrades Printer Category With EcoTank

Small business and consumers frequently running out of ink can cause frequent feelings of frustration. Epson today unveiled five new all-in-one color printers which aim to address this problem. These are to be launched under its new EcoTank:trademark: brand, featuring large ink reservoirs – what Epson defines as the Supertank category – that come loaded and ready for up to two years of prints without replacing the ink.

EcoTank color printers combine high-quality printers with dramatic in-box cost savings and ultra-low ink replacement costs. In addition, EcoTank printers eliminate the common frustration of running out of ink at inevitably the most inopportune time. Less ink refills also means less waste. When comparing EcoTank to a traditional printer, the ink included with the EcoTank is equivalent to about 20 sets of ink cartridges³ or more, depending on the model.

Keith Kratzberg, Executive Vice President, Epson America said: “The introduction of EcoTank marks a fundamental shift in the way we think about using color in business and in the home,” he further explained, “Epson® EcoTank sets a new standard for color printing, convenience and value. We believe that our new EcoTank printers are well-positioned to take a large bite out of the small business printer market.”

Unleashing Color Printing

About 90% of the pages printed in the United States are printed in black-and-white, not color. Two-thirds of those pages could be in color. Previously, a major barrier to color printing has been the cost of ink replacements. EcoTank printers are loaded and ready with up to two years of ink² – and when replacement ink is needed, the cost will be as low as $12.99 per bottle, or $52 per set of bottles.

Barbara Richards, senior consultant at InfoTrends said: “Epson’s EcoTank launch represents a sea change in today’s printer market,” he added, “Establishing a new printer category – Supertank – Epson is positioning itself for significant market expansion. The appeal of low-cost, hassle-free color printing in business and in the home has potential to capture a significant share of the market.”

EcoTank printers are part of the Supertank category, and combine the latest in advanced MicroPiezo® printhead technology with a large ink reservoir to create an entirely new printing system. EcoTank is available in five models (WorkForce® Pro WF-R4640, WorkForce ET-4550, WorkForce ET-4500, Expression® ET-2550 and Expression ET-2500) for home and small-to-medium business, offering a two-year limited warranty with registration have built-in wireless for easy printing from tablets and smartphones6 across a range of operating systems, as well as through Epson Connect™ solutions.

Source：www.theimagingchannel.com/

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