Epson to Increase 20% Revenue in Malaysia

Powered by its performance across all business segments, Epson Malaysia Sdn Bhd said it will target 20% hike in the revenue for the fiscal year 2014.

Malaysia Reserve reported the firm’s revenue grew 13% in fiscal year 2013, mainly driven by 40% rise in sales from its inkjet printers. Thus, the company will continue to develop more of these models, said Danny Lee, GM of the company, at a media briefing in Kuala Lumpur.

Also, the OEM believed that high yield printers will make contribution to the growth target. These models marked up 50.6% from 2012 to 2013 and increased its market share in the segment from 11% in 2012 to 13.6% in 2013 and value share from 14% to 18.9% respectively. Lee noted that the success in the high yield printer market was due to high demand of its L-series refillable ink tank system printers, which offer users a lower cost of printing and wireless print feature that can print from mobile devices, tablets and computers.

Moreover, it is stated that Epson’s marketing and branding initiatives have created more consumer awareness and also helped boost its financial performance in terms of sales of its products. Currently, the company is present in six states, including Selangor, Penang, Malacca, Johor as well as Sabah and Sarawak.

The company’s Country Manager Shimizu Tomoya added at the event, “Our success is built upon the innovative technologies that Epson has brought to the market, and upon our focus on understanding the needs and expectations of our customers and then providing products and services that exceed these expectations.”