Darren Cassidy Named President of Xerox U.S. Channels Group

Darren Cassidy has been named President of U.S. Channels Group for Xerox.

Having been with Xerox for 15 years, Cassidy has in-depth experience in all operational aspects of channel business. Most recently, Cassidy served as the managing director of Xerox U.K.. Prior to that, he was the author and implementer of Xerox Partner Print Services.

In his new role, Cassidy is responsible for creating value for Xerox partners and their clients to achieve growth of the Group.

Headquartered in Norwalk, Conn, Cassidy will mainly focus on determining what the future of work will be like and how channel partners succeed. Besides this, he will continue to drive investment in MPS with assessment tools, as well as more apps and workflow solutions which partners can customize.

“Xerox is constantly developing new ways for partners to cultivate reoccurring revenue streams,” stated Cassidy. “We have the broadest portfolio in the market, providing our partners vast ways to connect our technologies to their unique solutions, innovating how businesses can work better.”

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