Canon Middle East Signs Deals Worth $1.9 Million

Canon Middle East announced it signed 7 deals with a combined worth of $1.9 million. The transactions took place on the first day of the biennial Gulf Print and Pack show at the Dubai World Trade Centre. They involve sales of Canon’s line of imagePRESS and imageRUNNER digital and color printers. These printers are known for their efficiency and versatility.

Mr. Hendrik Verbrugghe, Marketing Director, Canon Middle East, says the deals emphasize the stability of the digital press industry throughout the region. Some of the deals include the sale of the imagePRESS C6010 to AST, a leading digital print service provider in the UAE and the imagePRESS C1+ to El Ajou, Canon’s distributor for KSA.

Three major deals were made with Image Systems, Canon’s partner in Lebanon. These deals include the sale of imageRUNNER Advance 8285, imagePRESS 1110, Oce VP 110, imageRUNNER Advance 8105 and imageRUNNER Advance C9280 to commercial establishments.

Deals for various units of the imagePRESS range were also signed by clients and distributors like Inpap from UAE, DigiPro from Egypt and El Ajou from KSA.

Mr. Verbrugghe observed, “Canon’s largest presence at the premier event for the print industry in the Middle East and North Africa highlights its leading position in the region. We anticipate an increasing demand this year for our products and solutions as business conditions continue to improve. The market has remained attractive as businesses still rely heavily on digital print communications to reach out to their target audience.”

A ground-breaking study commissioned by Canon Middle East found out that 97% of organizations in the Middle East and Africa still consider professionally-printed materials important to their business.

Gulf Print & Pack 2013 is the region’s largest show of printing, graphics and packaging industry. It took place April 8 to 11 at the Dubai World Trade Centre.

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