Canon Launches Campaign for Perfect SOHO Printer
According to The Times of India, Canon has rolled out a new campaign “India Ka Printer” to promote its multifunction inkjet printers across India.
The campaign aims to pitch the company’s PIXMA G series printer as the ideal choice for every printing need from business proposals, projects, homework, photographs or recipes.
Canon’s line-up of printers under the PIXMA G series has 13 variants available across price points. The company is giving customers Google Home Mini worth Rs 4,999 (US$66.85) free with every purchase of PIXMA G 2010 & PIXMA G 3010 printers. The offer is valid until September 30, 2020, across the country.
Speaking on the campaign, Director Sukumaran (pictured) said, “At these unprecedented times when everything is happening remotely, technology has become an imperative enabler for work from home and education from home. At Canon, we have always given wings to the creativity of our consumers and henceforth brought happiness to their day to day lives. For us, the ‘India Ka Printer’ campaign is very special as this is an effort to not just bring alive the compelling features of Canon PIXMA G series but also to take the printing culture to the next level. Equipped to cater to the extensive needs of the consumers, the Wi-Fi-enabled PIXMA G series ink tank printers offer smart printing. We are confident that our outreach campaign would enable us to gain a positive mindshare among both home-user and Small & medium enterprise including Copy shop segment.”
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