Canon India Shifts Focus from Cameras to Printers

Canon India is lessening dependence on the compact camera segment by focusing more on laser printers, according to Hindu Business Line.

In India, imports of single lens or compact cameras have dropped from 1.5 million last year to 1.2 million this year. That’s why Canon wants to shifts focus from this segment to printers, by bringing in more laser-based multifunction printers and photocopy machines.

An official from Canon India, commented, “Today the camera division contributes about 50% of our sales turnover but we see this changing as printers recording high growth. Canon is also seeking to gain revenues from servicing and maintenance of the high end printers through a new division which caters to enterprises.”

The company has recently launched a series of new laser multifunction printers targeting enterprise, BFSI (Banking Financial Services and Insurance), Government and SMBs (small and mid-sized businesses).


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