Brother’s MEA Regional Workshop Unveils Business Plan, New Printers

During its annual business planning workshop recently held in Dubai, Brother International (GULF) unveiled its plan for more development and growth in Middle East and African (MEA) markets. The Japanese leader in laser and ink jet printers expressed confidence in maintaining a strong presence across the region’s printing segment with the launch of new products for 2013 and attractive initiatives for channel partners, distributors and end users.

Soichi Murakami, Managing Director, Brother International, explained, “We are overwhelmed with the response that we have received from participants in this year’s Business Planning Workshop. These are partners who continue to work closely with us in our move to mark strong market presence in the MEA region. 2012 Proved to be a challenging yet productive year for us as we were also able to forge new alliances, launch more attractive partner initiatives and win new contracts.”

He also said the event has allowed them to detail their roadmap for Fiscal Years 2013 and 2014 when Brother plans to release more products to meet customer demands, consolidate their market presence and build stronger partnerships with distributors and end users.

The workshop was attended by more than 30 Brother Distributors from the MEA region. It acted as a strategic platform to discuss the company’s targets and action plan for 2013 and 2014.

During the event, Brother Officials shared the company’s successful undertakings and initiatives from the previous year. These achievements include the launch of Brother’s Premium Partner Program and some corporate tender wins in the region. the forging of a new partnership called eXtra with United Electronics Company, Saudi Arabia’s fastest-growing consumer electronics and home appliance retailer.

The workshop also provided participants the opportunity to do one-on-one meetings with the company’s senior executives to discuss current issues and trends in the region’s printing segment.

This year’s business planning workshop also introduced Brother’s latest monochrome laser printers and multi-function centers (MFCs). These new products offer 40 ppm print speed and cover a range of network and wireless devices. At the event, Brother also showcased its latest multifunction inkjet device with InkBenefit, and its existing range of labeling systems, scanning devices and mobile printers.