Brother New Website Showcases Mobile Imaging Solutions

By: Ann Priede, Photizo

Brother International Corporation announced the launch of its all-new Connect.Print.Share website. The firm says that the new website makes it easier to explore the mobile device and cloud features that help users connect, print, and share important information using Brother imaging devices. The website demonstrates printing and scanning with mobile devices, connectivity to popular third-party online services, and cloud-based Brother? apps installed on select machines.

The Brother iPrint&Scan and Brother iPrint&Label mobile applications and third-party solutions enable users to print from and scan to mobile devices;

the Web Connect touchscreen interface found on many Brother All-in-Ones and Scanners can connect directly to BR-Docs, a Brother document management service and other popular cloud services including Dropbox, Google Drive?, OneDrive, and Box; and

a new suite of free Brother Cloud Apps give users of select Brother devices ways to capture and convert information directly from their machine and print commonly-used business documents from the Brother CreativeCenter.

Our View
The 2014 Brother Small Business Survey indicates that 63 percent of respondents feel overwhelmed by new technologies, including new software, mobile apps, and cloud computing, all of the time or some of the time, yet 41 percent of respondents named mobile technologies, including smartphones and tablets, as “necessary to run their business.” Small businesses rarely have a dedicated staff for deploying and training new technology, instead relying on a “tech-savvyy” owner or team member to handle implementation, maintenance, and support. This ad hoc approach to supporting new technology detracts from time spent on business-critical activities, wasting time and money.

Providing simple demonstrations for popular mobile imaging applications shortens the learning curve for small businesses when integrating new technology. In addition, highlighting how easy it is to print and scan with mobile devices helps increase Brother’s brand recognition and user awareness–not to mention the number of pages printed on Brother machines–which can help Brother capture pages lost due to commonly-cited obstacles to mobile printing, such as lack of awareness, complexity, and convenience.

(Source: Photizo)