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Russian Aftermarket Opportunity Guarantees Success

Back 29 / 12 / 2016 | (No Comments) | 102
Stanislav Malinskiy 20 January, 2017 at 9:24 am

Dr. Stanislav Malinskiy, the general director of BUSINESS INFORM—an information agency based in Moscow—is mainly active in researching and consulting on the Russian office equipment and supplies market and also has over 250 scientific works and articles to his name. He is chief editor of the Russian catalogs of printers, copiers, MFPs, and supplies.

The market for copier machines supplies has changed in 2016, in Russia. The economic decline and financial crisis has brought about a rapid growth of Aftermarket copier machines between 2015 and 2016.

In my opinion, now a great opportunity for Aftermarket now exists in this field. As a result of the tougher financial climate, many Russian end-users of copiers, who used to only buy genuine supplies, have started to use cheaper compatible supplies. And they’re having a good experience!

As a result, the number of end-users interested in Aftermarket solutions has increased dramatically in 2015-2016.

According to research conducted by “Business-Inform” in 2016, the Russian Aftermarket for copier machines will increase up to 18%. But if the Aftermarket dealers run 2 to 3 advertising campaigns showing Aftermarket solutions can provide end-users good value for money, the Russian Aftermarket could grow by 25%.

The Russian copier machines Aftermarket has a great opportunity for development. The only reason that could slow its growth is a lack of information about the technical and economic benefits of Aftermarket solutions for Russian end-users. That’s why I have reason to believe that advertising campaigns targeting end-users will be very successful.

It’s entirely up to the level of  Aftermarket dealers’ activity in the media environment.